Industry Insights7 min read

Predicting Food Needs for Large Events

Event catering waste often exceeds 30%. Better prediction is the key to reduction. Here's how to forecast more accurately.

FT

FoodSight Team

January 2025

Large events are waste-prone by design—you're cooking for a guaranteed number that never matches actual consumption. But better prediction can dramatically reduce the gap.

Why Event Catering Wastes More

Guarantee economics: Event organisers commit to numbers with buffers built in.

One-shot production: Unlike restaurants, you can't adjust mid-service.

Conservative catering: Better to have too much than run out.

Diverse preferences: Large groups have varying tastes, hard to satisfy all.

Timing uncertainty: Service periods can shift; holding degrades food.

Prediction Factors

Accurate forecasting considers:

Event type: Corporate vs. social, industry vs. public Time of day: Breakfast vs. lunch vs. dinner consumption patterns Duration: How long people will be eating Demographics: Age, culture, expected preferences Alternatives: Are other food options available? Weather: Affects appetite and behaviour Historical data: Past similar events if available

Improving Accuracy

Get better input:

  • Challenge organisers on their guarantee accuracy
  • Request demographic information
  • Understand the event schedule and alternatives
  • Learn from post-event data

Use historical data:

  • Build database of event types and actual consumption
  • Track show-up rates vs. guarantees
  • Identify patterns by event characteristics

Build flexibility:

  • Production in stages where possible
  • Items that scale up quickly
  • Menus designed for uncertainty

Production Strategies

Tiered approach:

  • Base production for 80% of guarantee
  • Second tier ready for quick production if needed
  • Accept small risk of running short on some items

Shared ingredients:

  • Components that work across multiple dishes
  • Flexible items that can be repurposed
  • Backup items with longer shelf life

Post-Event Analysis

After every event:

  • Actual attendance vs. guarantee
  • Consumption vs. production by item
  • Waste quantities and types
  • Lessons for future events

This data improves future predictions.

Explore event and stadium solutions for large-scale catering waste management.

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